Attract and engage customers with a mix of marketing tools
Being successful online is not just about attracting lots of customers, it’s also about engaging and retaining them and that’s why effective marketing is vital. Building up a loyal customer base can increase repeat orders and recommendations by word of mouth.
From newsletters to cross-selling, from RSS feeds to videos, all our Ecommerce packs come with a range of Advanced Marketing Tools to help you build and manage relationships with your customers - View All Ecommerce Packs
Online Booking: a convenient and seamless service
The Ecommerce booking system is ideal for selling services online such as beauty salon appointments and B&B room reservations. Not only can you offer customers convenient reservation and appointment booking, but they can also pay through your online shop making the whole process seamless. If you take bookings over the phone or in person, you can avoid any double booking by updating the system manually.
Newsletters: stay in touch with your visitors
Emailing your visitors with your latest news, products and prices is a great way to keep in touch with them. The advanced newsletter tool, complete with ready-made templates, allows you to create attractive email newsletters. You can expand your marketing base by adding the ‘subscribe to newsletter’ form on your website. What’s more, you can send your newsletters on a schedule, keeping them manageable and timely.
Blogs: add personality to your shop
Blogging about your products and industry can increase customer confidence and add personality to your online shop. Add a blog to your site and share any expansion plans, your latest promotion, write ‘did you know’ product articles and comment on industry news, positioning yourself as an expert in your field.
Forums: help customers to help each other
Encourage customers to interact with you and each other by adding a forum to your shop. Forums are great for information sharing and finding out answers, you many even find that some helpful customers will answer questions for you. Create a lively, responsive community and perhaps even a vital customer support tool.
RSS Feeds: fresh content is key
Having up-to-date fresh content on your site can greatly improve your search engine rankings and adding an RSS feed can help you achieve this. An RSS feed will push content from other websites into pages within yours, for example, you could have relevant product or industry news constantly updating on your site.
Share and Like Buttons: share your content socially
Add Facebook, Twitter and other social sharing buttons to your online shop enabling visitors to promote your business for you. People using social networks and bookmarking sites can view and share recommendations about your shop and products, helping you to build a loyal customer base and increase sales.
Widgets: breathe life into your website
Bring your website to life and add value by incorporating external content through widgets. Use the video widget to add a promotional video to your shop. For example if you sell tents, a YouTube video of someone erecting your newest tent could prove a very powerful sales tool. Seeing someone actually using a product can have a great impact and encourage users to buy.
Promotions & Discounts: keep your customers interested and loyal
Keep your customers interested with promotional offers and discounts, plus use voucher codes in your website or within your email newsletters. You can also bundle products for example, buy a tent and get an airbed half price. Within your Admin Panel you can set the parameters for the offer including the time frame, criteria and how the saving will be displayed, money off or a percentage.
Cross-Selling: encourage customers to increase their basket
You can use cross-selling to encourage customers to increase their basket size without much effort. Show them what they might also like or what other customers purchased, depending on the specific items they are viewing. Choose manual cross-selling to show customers related items or automatic cross-selling to show customers who bought X also bought Y and Z.
Google Analytics: find out what your visitors are up to
Add Google Analytics to your Ecommerce site in just a few clicks and get an insight into your visitors’ online behaviour. This advanced analytics tool can tell you what pages your customers mostly land on first, how long they spend on your site, what are your most viewed or purchased products and the most popular search terms used to find your website on search engines. This type of information can help you understand how to improve your online shop and marketing campaigns in order to increase conversions.