Author

Laura Hannant

What is the F-pattern and why is it important in web page design

Your website is your own little piece of ‘real estate’ on the World Wide Web, working to promote your brand, products and services to potential customers. But with so many websites to choose from, how can you persuade visitors to… Continue Reading →

Delete, update or merge? Maintaining website content…

Your website is the online public face of your business, so it’s important to make sure that it’s packed with relevant content. Maintaining your website content should be undertaken regularly. From time to time you’re bound to find that some… Continue Reading →

Top tips for effective team communication

A key element in any company’s success is effective team communication, both internally and externally. It is essential for any organisation to promote good communication amongst its team members in order to achieve higher levels of individual performance and better… Continue Reading →

Boost your website credibility with this checklist

A credible and trustworthy website can be central to an organisation’s reputation and communication strategy. This is especially true if sales are involved. Businesses in which web design focuses on credibility are usually at an advantage over the competition. Website… Continue Reading →

Flat design vs. gradient design. Which should I use for my website?

Fashions come and go in clothing and the same is true of web design. So in terms of flat design vs. gradient design – which is “best”?

Just because a particular style of web design goes out of fashion, that doesn’t mean it won’t return to become the latest hot new trend again. Just as flared trousers and mini skirts keep on making a reappearance, so too do web design trends.

Website downtime – common causes and how to avoid them

Most businesses now have a website. But if you suffer website downtime or it’s slow to load, then it’s going to impact on your customers. Visitors expect sites to load in no more than a couple of seconds and if they don’t then they will quickly go elsewhere and you’ll lose sales.

What is telephonophobia and is it improving communication?

Have you ever asked a colleague to screen your phone calls because you just don’t feel like talking to someone? Or experienced a feeling of dread when your phone rings or when making a call? Do you prefer to text… Continue Reading →

Going for a premium pricing strategy

Whether you are a sole trader, an SME or a corporate, your pricing strategy will contribute significantly to the ultimate fate of the enterprise. Implementing a premium pricing strategy could well be a very profitable move for you…

Successful online selling is all about finding the right niche products

Before you start to sell products online, there are various factors to consider. There is fierce competition in online sales, so before you set up your store and even before you decide on a name for your business, you need to select the products you intend to sell. I