Understanding how to boost your website\u2019s SEO can enhance the prominence of your business in search engine results pages (SERPS). So, if you have found yourself asking, \u2018what is search engine optimisation?\u2019 here are some brief answers you have been looking for.<\/p>\n\n\n\n
You have no\ndoubt been told that securing a high ranking position on Google will result in\na significant increase in your search traffic and have a positive impact on\nyour, leads, sales and conversions. As such, you are already familiar with some\nof the promises of effective search engine optimisation (SEO). Put simply, SEO\nis the term used to describe the process of boosting the standing of websites\nin organic (unpaid) search results.<\/p>\n\n\n\n
While it’s\ntrue that generally, the higher you appear in search results, the more traffic\nyour site will attract, there are considerable complexities inherent in SEO.\nIf, for example, you publish high-quality content to your website that your\naudience wants to link to, your rankings will likely see a significant boost.\nThis doesn\u2019t mean that your content is SEO, but it is a key component of it.<\/p>\n\n\n\n
Similarly,\nif your website delivers a poor user experience (UX) which results in visitors\nhitting the back button because they can\u2019t work out where to look for the\ninformation they are seeking, your rankings can be negatively impacted. Again,\nyour UX is not SEO, but ensuring that your site provides a seamless experience\nis essential if you want to rank well in the competitive search results\nlandscape we’re seeing in 2019.<\/p>\n\n\n\n
Aiming to\nsecure a position on the first page of search results for a relevant search\nterm is not a bad goal to have. The feasibility of this goal is dependent on a\nvariety of factors including your business, the marketplace in which you are\noperating and the search terms you are targeting. There are however several\nfundamental principles that, with a little perseverance and patience, should\ndeliver tangible results for your business.<\/p>\n\n\n\n
Search providers use software known as spiders to crawl the web in a highly methodical manner to accurately index and rank content in accordance with what searchers want to find when they enter a term into a search engine. Spiders will identify keywords and phrases within the copy on your site to determine how relevant your site is to a particular search term.<\/p>\n\n\n\n
Your link\nprofile will be used to determine the influence and trustworthiness of your\nsite. Internal and outbound links are both crucial to a healthy link profile\nso, whenever you mention an authoritative source or site, link to it. Equally,\ncreating a clear link structure between each page on your site will improve\nyour navigation and help your visitors to locate the information they are\nseeking with ease.<\/p>\n\n\n\n
Spiders\nwill crawl frequently updated websites more often, so this should be taken as\nan incentive to refresh your content on a regular basis. Content refreshes can\ninclude everything from updating copy or imagery on existing pages to regularly\nposting new content to your site\u2019s blog. Not only will this help you to expand\nyour reach and nurture an engaged audience, but your site will also appear to\nbe a leading authoritative voice within your niche.<\/p>\n\n\n\n
There are many other factors involved in a comprehensive SEO strategy, including technical optimisation of your website, but the above keyword, content and linking considerations are worthy of immediate attention.<\/p>\n","protected":false},"excerpt":{"rendered":"