{"id":5541,"date":"2019-10-28T06:00:36","date_gmt":"2019-10-28T06:00:36","guid":{"rendered":"https:\/\/www.register365.com\/blog\/?p=5541"},"modified":"2019-11-20T15:18:14","modified_gmt":"2019-11-20T15:18:14","slug":"5-rules-of-thumb-for-effective-staff-and-customer-communication","status":"publish","type":"post","link":"https:\/\/www.register365.com\/blog\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/","title":{"rendered":"5 rules of thumb for effective staff and customer communication"},"content":{"rendered":"\n

Communication is key to the success of any business,\nlarge or small, whether that be internal communication or communication with\ncustomers through marketing materials. It tells staff and customers a great\ndeal about the business and its values.<\/p>\n\n\n\n

Business communication goes beyond the words said or\nprinted, and can positively impact the efficiency of business operations if it\nis clear and concise. Even the best communication relies upon everyone\nreceiving the message, and receiving it correctly as the sender intended. Start\nby making sure there is a robust communication strategy in place and a\ncommitment to reviewing it regularly.<\/p>\n\n\n\n

Listen<\/strong><\/h2>\n\n\n\n

Listening is important, but beyond that, it is critical\nto hear. All too often, business owners are so focused on the message they are\nsending out that they forget to listen to any messages coming back.\nCommunication is a two-way process after all, and without the message being\nreceived as expected, and responded to, it remains merely a transmission.\nWhether it\u2019s an internal presentation or a customer service call, business communication\nrelies upon feedback.<\/p>\n\n\n\n

Tools for the job<\/strong><\/h2>\n\n\n\n

The right tools for effective business communication will depend upon the nature of your business, and making the right choices will directly impact the success your communications. There may well be a period of trial and error while you find the right combination of email<\/a>, conference calls, print and more. Be prepared to keep an open mind.<\/p>\n\n\n\n

Communication can also include information that people\nseek out themselves, whether customers, employees or other stakeholders in the\nbusiness. Think about the sort of information they would like to see and make\nsure it is easily accessible, whether that is about delivery information, or\nrules about holiday allowances. Again, check that it is kept up to date and relevant.<\/p>\n\n\n\n

Rules to\ncommunicate by<\/strong><\/h2>\n\n\n\n
  1. Don\u2019t\ncourt controversy. It rarely works well because you will always alienate a\ngroup of people straight away.<\/li>
  2. Keep\nit simple. There will be times when you need to communicate complex messages\nand when they arise, think carefully about the mechanism you use; something\ncomplicated should not be communicated via email or text. If at all possible,\nchoose in person – in the form of a group briefing, video conference, or phone\ncall if your audience is small enough. Using a text-based option opens up too\nmany opportunities for misunderstanding.<\/li>
  3. Avoid\njargon. Especially when the message is complicated, it makes sense to use\nstraightforward language. Avoid potential barriers to having your message\nunderstood by cutting out the jargon.<\/li>
  4. Visualise.\nWherever you can, use images, although make sure that they are relevant to your\nmessage and support it rather than distracting.<\/li>
  5. Keep\nit professional. Business communication should maintain professionalism, even\nwhen the brand is informal. Be respectful at all times.<\/li><\/ol>\n\n\n\n

    There is no guarantee that having the right communication in place will make the business successful, but you can be pretty sure that if you don\u2019t get your communication right, it will fail to achieve its objectives.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Communication is key to the success of any business, large or small, whether that be internal communication or communication with customers through marketing materials. It tells staff and customers a… Read more →<\/a><\/p>\n","protected":false},"author":22,"featured_media":5525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,775],"tags":[],"class_list":["post-5541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","category-tips-tricks"],"yoast_head":"\n5 rules of thumb for effective staff and customer communication - Register365 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 rules of thumb for effective staff and customer communication - Register365 Blog\" \/>\n<meta property=\"og:description\" content=\"Communication is key to the success of any business, large or small, whether that be internal communication or communication with customers through marketing materials. It tells staff and customers a... Read more →\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Register365 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/register365\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-28T06:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-20T15:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.register365.com\/blog\/wp-content\/uploads\/2019\/10\/Working-effectively.png\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/\",\"url\":\"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/\",\"name\":\"5 rules of thumb for effective staff and customer communication - Register365 Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.register365.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.register365.com\/blog\/wp-content\/uploads\/2019\/10\/Working-effectively.png\",\"datePublished\":\"2019-10-28T06:00:36+00:00\",\"dateModified\":\"2019-11-20T15:18:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.register365.com\/blog\/#\/schema\/person\/b8684be81b9b651f59d97f7bac864748\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/#primaryimage\",\"url\":\"https:\/\/www.register365.com\/blog\/wp-content\/uploads\/2019\/10\/Working-effectively.png\",\"contentUrl\":\"https:\/\/www.register365.com\/blog\/wp-content\/uploads\/2019\/10\/Working-effectively.png\",\"width\":945,\"height\":425,\"caption\":\"Email hosting and web hosting compared\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Register365\",\"item\":\"\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.register365.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Email\",\"item\":\"https:\/\/www.register365.com\/blog\/category\/email\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"5 rules of thumb for effective staff and customer communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.register365.com\/blog\/#website\",\"url\":\"https:\/\/www.register365.com\/blog\/\",\"name\":\"Register365 Blog\",\"description\":\"Welcome to the Register365 blog! Keep up to date with our latest news and product updates, find out more about our Free Online Business Training, and share your comments with us!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.register365.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.register365.com\/blog\/#\/schema\/person\/b8684be81b9b651f59d97f7bac864748\",\"name\":\"Nathan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.register365.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b849f2ae94026a2583ec808f66065701dbebe5ca9a87e51fab1269f2853c4a71?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b849f2ae94026a2583ec808f66065701dbebe5ca9a87e51fab1269f2853c4a71?s=96&d=identicon&r=g\",\"caption\":\"Nathan\"},\"description\":\"Nathan has been with team.blue since 2005 and has a background in Technical Support. He is passionate about helping customers find the best product for them and use it to its full potential. In his free time you'll find him on a train travelling through some beautiful countryside, or curled up on a sofa with his head in a book.\",\"url\":\"https:\/\/www.register365.com\/blog\/author\/nathan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 rules of thumb for effective staff and customer communication - Register365 Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/","og_locale":"en_GB","og_type":"article","og_title":"5 rules of thumb for effective staff and customer communication - Register365 Blog","og_description":"Communication is key to the success of any business, large or small, whether that be internal communication or communication with customers through marketing materials. It tells staff and customers a... Read more →","og_url":"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/","og_site_name":"Register365 Blog","article_publisher":"https:\/\/www.facebook.com\/register365","article_published_time":"2019-10-28T06:00:36+00:00","article_modified_time":"2019-11-20T15:18:14+00:00","og_image":[{"width":945,"height":425,"url":"https:\/\/www.register365.com\/blog\/wp-content\/uploads\/2019\/10\/Working-effectively.png","type":"image\/png"}],"author":"Nathan","twitter_misc":{"Written by":"Nathan","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/","url":"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/","name":"5 rules of thumb for effective staff and customer communication - Register365 Blog","isPartOf":{"@id":"https:\/\/www.register365.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/#primaryimage"},"image":{"@id":"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/www.register365.com\/blog\/wp-content\/uploads\/2019\/10\/Working-effectively.png","datePublished":"2019-10-28T06:00:36+00:00","dateModified":"2019-11-20T15:18:14+00:00","author":{"@id":"https:\/\/www.register365.com\/blog\/#\/schema\/person\/b8684be81b9b651f59d97f7bac864748"},"breadcrumb":{"@id":"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/#primaryimage","url":"https:\/\/www.register365.com\/blog\/wp-content\/uploads\/2019\/10\/Working-effectively.png","contentUrl":"https:\/\/www.register365.com\/blog\/wp-content\/uploads\/2019\/10\/Working-effectively.png","width":945,"height":425,"caption":"Email hosting and web hosting compared"},{"@type":"BreadcrumbList","@id":"https:\/\/www.register365.com\/blog\/2019\/10\/5-rules-of-thumb-for-effective-staff-and-customer-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Register365","item":"\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.register365.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Email","item":"https:\/\/www.register365.com\/blog\/category\/email\/"},{"@type":"ListItem","position":4,"name":"5 rules of thumb for effective staff and customer communication"}]},{"@type":"WebSite","@id":"https:\/\/www.register365.com\/blog\/#website","url":"https:\/\/www.register365.com\/blog\/","name":"Register365 Blog","description":"Welcome to the Register365 blog! Keep up to date with our latest news and product updates, find out more about our Free Online Business Training, and share your comments with us!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.register365.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.register365.com\/blog\/#\/schema\/person\/b8684be81b9b651f59d97f7bac864748","name":"Nathan","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.register365.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b849f2ae94026a2583ec808f66065701dbebe5ca9a87e51fab1269f2853c4a71?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b849f2ae94026a2583ec808f66065701dbebe5ca9a87e51fab1269f2853c4a71?s=96&d=identicon&r=g","caption":"Nathan"},"description":"Nathan has been with team.blue since 2005 and has a background in Technical Support. He is passionate about helping customers find the best product for them and use it to its full potential. In his free time you'll find him on a train travelling through some beautiful countryside, or curled up on a sofa with his head in a book.","url":"https:\/\/www.register365.com\/blog\/author\/nathan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.register365.com\/blog\/wp-json\/wp\/v2\/posts\/5541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.register365.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.register365.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.register365.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.register365.com\/blog\/wp-json\/wp\/v2\/comments?post=5541"}],"version-history":[{"count":1,"href":"https:\/\/www.register365.com\/blog\/wp-json\/wp\/v2\/posts\/5541\/revisions"}],"predecessor-version":[{"id":5543,"href":"https:\/\/www.register365.com\/blog\/wp-json\/wp\/v2\/posts\/5541\/revisions\/5543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.register365.com\/blog\/wp-json\/wp\/v2\/media\/5525"}],"wp:attachment":[{"href":"https:\/\/www.register365.com\/blog\/wp-json\/wp\/v2\/media?parent=5541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.register365.com\/blog\/wp-json\/wp\/v2\/categories?post=5541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.register365.com\/blog\/wp-json\/wp\/v2\/tags?post=5541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}