The only way to know whether your social media marketing efforts are helping you to achieve your short and long term business goals is to track a range of key performance metrics.<\/p>\n\n\n\n
Here are 10\nmetrics that will enhance your marketing reports and inform all future\nstrategic decision making processes.<\/p>\n\n\n\n
Understanding\nhow well your content is performing will help you to refine your posting\nschedule and create content that your audience wants to engage with. For\nexample, you might currently post image-based content 25% of the time,\ntext-based content 15% of the time and video-based content 60% of the time,\nhowever, a different ratio might enhance engagement and boost the interactions\nyou are having with your audience.<\/p>\n\n\n\n
To attain\nthe best possible levels of engagement, you need to know precisely when your\naudience is browsing social media and what they’re looking for in order to\nsuccessfully tailor your posting schedule accordingly.<\/p>\n\n\n\n
Although\nbuilding a strong social following is important, you also need to ensure that\nyour content is attracting your target audience to give you the best chance to\npositively impact your leads, sales and conversions.<\/p>\n\n\n\n
Social\nlistening goes beyond simply tracking mentions and takes a closer look at the\ncontent and context of the conversations people are having about your brand.\nThis information can be used in a variety of ways, including addressing any\npotential customer service issues.<\/p>\n\n\n\n
Although it\nis never wise to copy what your competition is doing, understanding which\nstrategies are and aren’t working well for them will help you to hone your\napproach and to develop fresh strategies and tactics.<\/p>\n\n\n\n
If you want\nto increase your likes, shares or follower count, ensuring that you first have\na detailed understanding of the engagement your efforts are currently securing\nis essential. From here, you should be able to identify which posts are\nperforming well, which will help you to effectively adjust your overall social\nstrategy.<\/p>\n\n\n\n
If social\nmedia is a significant driver of traffic to your website, take a look at your\nsocial visitors\u2019 bounce rate and monitor their journey around your site. Do\nthey sign up to your mailing list or spend any amount of time clicking through\nseveral pages? This information can be used in a variety of ways, including\nhelping you to tailor your copy and refine your internal linking structures.<\/p>\n\n\n\n
Maintaining\na consistent and clear brand voice is essential, so it is important to ensure\nthat every image uses a similar filter and every caption is written in a voice\nthat clearly belongs to your brand.<\/p>\n\n\n\n
Social\nmedia marketing is an extremely valuable business tool and ensuring that your\nchannels are well-managed is crucial. You need to know how often reporting is\ncarried out, how quickly messages are replied to and, where relevant, how any\nPR issues were handled.<\/p>\n\n\n\n
Understanding\nwhether your data aligns with the goals you have for each social channel is key\nto increasing conversions and generating a decent return on investment (ROI)\nfrom your social efforts.<\/p>\n\n\n\n
Comprehensive social audits delve much deeper than surface-level metrics, which will equip you with the information you need to put your business on the path to social success.<\/p>\n","protected":false},"excerpt":{"rendered":"