{"id":5731,"date":"2019-12-23T12:10:35","date_gmt":"2019-12-23T12:10:35","guid":{"rendered":"https:\/\/www.register365.com\/blog\/?p=5731"},"modified":"2019-12-23T12:10:56","modified_gmt":"2019-12-23T12:10:56","slug":"what-is-the-f-pattern-and-why-is-it-important-in-web-page-design","status":"publish","type":"post","link":"https:\/\/www.register365.com\/blog\/what-is-the-f-pattern-and-why-is-it-important-in-web-page-design\/","title":{"rendered":"What is the F-pattern and why is it important in web page design"},"content":{"rendered":"



<\/p>\n\n\n

Your website is your own little piece of ‘real estate’ on the World Wide Web, working to promote your brand, products and services to potential customers. But with so many websites to choose from, how can you persuade visitors to choose your company, rather than someone else\u2019s? You need to know about the F pattern web design…<\/p>\n\n\n\n

You already\nknow that your images have to be engaging and relevant to your business. Your\ncontent has to be fine-tuned, informative and of the highest quality. And you\nneed to use appropriate colours to promote feelings of trust in your brand.<\/p>\n\n\n\n

But did you\nknow that the way you present all of these elements has an effect on visitor\nbehaviour?<\/p>\n\n\n\n

What is F pattern web design?<\/strong><\/h2>\n\n\n\n

Thanks to the help of sophisticated glasses equipped with cameras capable of recording eye movements, it’s possible to track the way we view web pages. This has led to the discovery of the F pattern web design principle.<\/p>\n\n\n\n

It sounds as\nthough it could be short for something rather inappropriate, but fear not! The\nF pattern simply refers to the viewer’s eye movement across the screen, whether\non mobiles or on larger monitors. And it’s pretty standardised behaviour across\nall cultures that read text from left to right across a page. In fact, this\nsame eye pattern is seen to a certain extent in printed hard copy too, although\nnot in such a clear fashion.<\/p>\n\n\n\n

When presented\nwith a web page, our natural instinct is to look at the top left-hand corner\nfirst, before quickly scanning along the top horizontal line of text or along\nan image if there is no text. This is the top section of the F. Next, we scan\ndown vertically before visually engaging with the start of another paragraph,\nor bullet point, or image. This represents the second horizontal line of the F.<\/p>\n\n\n\n

Depending on\nthe content, the eye movements could lead to the letter E, or move into surreal\nterritory with even more horizontal lines but the overall effect is still the\nsame. And it should be borne in mind from the moment you embark on your web\ndesign project.<\/p>\n\n\n\n

Why is the F\npattern important in web design?<\/h2>\n\n\n\n

Once you\nunderstand the way in which your web visitors view your information, you can\nuse that knowledge to your advantage. It really is a proven advantage, so it’s\nwell worth incorporating into your website.<\/p>\n\n\n\n

Make sure that\nyou include key information at the top left-hand corner of your website. This\nis an ideal place for your company logo, for example, together with any company\ntagline or value statement. Or it could be a headline announcement about your\ndiscounted prices. Whatever your message to potential customers, this is where\nit needs to be.<\/p>\n\n\n\n

Another valuable\ninsight is the fact that you should never put important information down the\nright-hand side of the screen or towards the bottom right-hand corner. Put all\nyour main information right where people are going to look and see for yourself\nhow effective this simple little trick is.<\/p>\n\n\n\n

You don’t need\nto have a ton of expert knowledge to put an effective website together. Just a\nfew little tips and tricks will soon give you an advantage over your\ncompetitors, and all at minimum cost!<\/p>\n\n\n


\n
\n<\/p>","protected":false},"excerpt":{"rendered":"

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