Did you know, online shopping can have a massive environmental cost? According to a study by the Web Neutral Project, the Internet accounts for about 10% of global electricity consumption, producing 2% of global CO2 emissions annually which is the same… Continue Reading →
The economy has taken a hit following the lockdown, with many businesses already closing. Surviving businesses will need to make some changes to stay afloat as the restrictions ease and the country returns to something that resembles normality. Budgeting Any… Continue Reading →
Very few people or businesses globally have escaped the effects of the COVID-19 pandemic. So many firms have been knocked back or found normalcy paused while we all discovered ways to continue to support staff and customers during the lockdown…. Continue Reading →
There is no doubt about it, the Covid-19 situation has shaken the world, changing lives beyond recognition. But that doesn’t mean that everything must come to a stop – think of it as business being postponed, not cancelled… Although it’s… Continue Reading →
Social media has traditionally been used to engage with audiences and raise brand awareness. Ecommerce businesses are now using social media to sell online and build brand awareness. So, how do you sell online in this way? Social commerce is… Continue Reading →
Email marketing is an incredibly effective channel for marketing a business, and automated targeted messages can be hugely successful conversion tools. A successful email marketing campaign can increase engagement with your products and services that convert into sales. Here are… Continue Reading →
Marketers need to be able to demonstrate that they can understand and use automation to achieve results as strong as martech platforms which are promising to deliver more results for less human input. With PPC management becoming more complicated than… Continue Reading →
The only way to know whether your social media marketing efforts are helping you to achieve your short and long term business goals is to track a range of key performance metrics. Here are 10 metrics that will enhance your… Continue Reading →
The swift pace of technological advancement has prompted huge changes in the way we communicate in our working lives. Phones are no longer devices solely for speaking to other people; in fact, they’re more likely to be used for email,… Continue Reading →
If you’re new to selling online you might ask, what is blogging? A blog can be a standalone website or section of a website, where you can publish articles or short-form content that’s regularly updated. As a digital business, you… Continue Reading →
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