Starting an online business is becoming increasingly popular as the desire for a better work-life balance increases. No less than 62% of adults believe that entrepreneurship is a good career [1]. Here are 3 key steps in starting an online… Continue Reading →
Collaboration is good for business and a collaborative environment can help grow your business. There are significant benefits, including improved employee engagement, with key talent likely to stay working with you for longer; the attraction of top-tier talent; increased business… Continue Reading →
Your website is your own little piece of ‘real estate’ on the World Wide Web, working to promote your brand, products and services to potential customers. But with so many websites to choose from, how can you persuade visitors to… Continue Reading →
The only way to know whether your social media marketing efforts are helping you to achieve your short and long term business goals is to track a range of key performance metrics. Here are 10 metrics that will enhance your… Continue Reading →
What is an entity? Merriam-Webster defines an entity as “something that exists by itself”. Developers using languages such as C# or Java will be familiar with Objects. Database analysts will know an entity as a real-world object represented in a… Continue Reading →
Your website is the online public face of your business, so it’s important to make sure that it’s packed with relevant content. Maintaining your website content should be undertaken regularly. From time to time you’re bound to find that some… Continue Reading →
A key element in any company’s success is effective team communication, both internally and externally. It is essential for any organisation to promote good communication amongst its team members in order to achieve higher levels of individual performance and better… Continue Reading →
Building your brand to encourage your customers to become loyal advocates and ambassadors is the holy grail of business. Your website is often the first interaction a customer or potential customer will have with your brand and so it is… Continue Reading →
Hosting your website with WordPress is one of the most popular ways of getting a site online and it’s no more immune than any other platform to broken links. There are few things more frustrating when visiting a website than… Continue Reading →
You’ve registered your domain name and got yourself a great website – what more could you need? As a business owner, protecting your brand online could be the difference between success and failure. Starting with your domains is an important… Continue Reading →
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