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How to choose a good domain name

What makes a good domain name? Choosing the best website name is one of the most important first steps to getting your business online, so here are a few things to consider before you begin: 1. Think about the bit… Continue Reading →

Why are Martech specialists taking the lion’s share of marketing budget?

Marketers need to be able to demonstrate that they can understand and use automation to achieve results as strong as martech platforms which are promising to deliver more results for less human input. With PPC management becoming more complicated than… Continue Reading →

Key interview questions when hiring for a customer service role

Customer service roles always attract a broad mix of applicants so asking the right questions at interview is key to ensuring the best fit for your business. Many candidates will offer relevant and deep customer service experience, which will mean… Continue Reading →

How to find new customers without spamming them – here are 7 tips

Research shows that the average office worker receives over 100 business emails each day. This means it is increasingly difficult for companies who use business email to communicate with their customers to get their message across. The main risk here… Continue Reading →

How to start an online business

Starting an online business is becoming increasingly popular as the desire for a better work-life balance increases. No less than 62% of adults believe that entrepreneurship is a good career [1]. Here are 3 key steps in starting an online… Continue Reading →

Buying a domain name for your business

Your online journey starts here. Buy a domain name, and you’re well on your way to launching your business to the world. A domain name gives your business it’s very own home online – a way of being able to… Continue Reading →

How to land a collaboration strategy

Collaboration is good for business and a collaborative environment can help grow your business. There are significant benefits, including improved employee engagement, with key talent likely to stay working with you for longer; the attraction of top-tier talent; increased business… Continue Reading →

What is the F-pattern and why is it important in web page design

Your website is your own little piece of ‘real estate’ on the World Wide Web, working to promote your brand, products and services to potential customers. But with so many websites to choose from, how can you persuade visitors to… Continue Reading →

Dig deeper into your social media marketing with these 10 tracking metrics

The only way to know whether your social media marketing efforts are helping you to achieve your short and long term business goals is to track a range of key performance metrics. Here are 10 metrics that will enhance your… Continue Reading →

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